The leading blank plastic keyrings supplier in the UK

Wholesale blank promotional keyrings delivered



We are a UK-based wholesale keyring supplier, specialising in blank keyrings and fobs and other promotional products. Our low cost bulk keyring stocks are the perfect promotional product for trade giveaways or corporate gifts. Each can be personalised with your own brand message, logo or photo and come in many different shapes and sizes such as bottle opener keyringshouse-shaped and number plate-shaped key rings. Established for over 10 years, our site features a wide range of key rings and key fobs in all shapes and sizes and at highly competitive prices. Don't forget, for bulk orders, the more you order the more you save.

On an environmental note, the majority of the products sold on this website are manufactured in the UK, made in a nil-to-landfill factory and they are NOT shipped halfway around the world to get to you.

If you’d like a quote on any of our products, our experienced team are here to help you make the right choice – please ask for advice, visit our Contact Us page or call us on 01772 429110. We’re happy to help.

We also offer a range of other promotional items such as coasters, fridge magnets, rulers and mouse mats, each of which can be personalised to your requirement. All our acrylic promotional items can be made and personalised yourself by simply inserting your own designs into the acrylic casing. Take a look at out How to Assemble Blank Products Guide for easy-to-follow instructions. If you prefer, we also offer a full assembly service – call 01772 429110 for details.

Based in Preston, Lancashire and located next to the motorway network, we provide fast delivery throughout the UK (free to most areas), ensuring your promotional products arrive on time, every time.




Managing Director – Steve Ward

Steve grew up in Aughton, near Ormskirk in Lancashire and was educated at Merchant Taylors’ School, Crosby. His first job was in Insurance in Liverpool, before moving into advertising with firstly local newspapers and then the Yellow Pages. He and wife Ann started Ad-Options in 1985 to sell both advertising in BT payphone kiosks and promotional gifts. The company started trading on the 1st June 1985 and their first son Adrian was born 2 days later! Steve enjoys networking on the golf course if anyone facies a game?

General manager – Ben Ward

Ben is Ann and Steve’s younger son and started working in the business by assembling key rings, for pocket money, as a schoolboy. This later developed into holiday jobs and gap year employment before leaving home to study Business at Liverpool University. After successful graduation Ben did 4 years, and gained 3 promotions, with the Halifax Bank before returning to the family firm. He lives with wife Faye and daughters Harriet, and twins, Charlotte and Florence.  Ben is now taking more responsibility for the day to day running of the company as his parents approach retirement.

Sales Manager – Nicola Derbyshire

Nicola is in her 20th year with the company. She started as a part-time sales assistant gaining experience all types of promotional products and print. From around 2009 she became the expert in key rings sales, particularly the popular Ad Loop keyrings. She quickly became known as the "Loop Queen" and has helped to train and mentor several new staff and apprentices over the years. Nicola has excellent rapport with many regular clients. She has two children and lives locally with her husband, Mark, cats (Betsy and Fern) and her rescue dog, Jim.

Marketing Apprentice – Kim Antrobus

Kim is our marketing apprentice, having started with the company in September 2023. Kim's role focuses on networking and marketing so that customers are up-to-date with all things promotional products. She is also gaining skills in sales, customer service, SEO and design.  Kim is also a singer (both solo and with a band called The La La Las).  She was born and raised in Leyland but now lives in Southport, with her husband, Phil, and their four children!



We would love to hear any comments you may have about our service. Good news is always great to hear but we also need to know if there are areas in which we can improve.

Click here to send us your FEEDBACK & SUGGESTIONS!



Thank you for sorting this for me (Snowflake Decorations) Your service is much appreciated.

Nigel Clarke, ClarkePrint, November 2023


Thank you Ben and Steve. The best quality and service in the UK

Dian Stevanov, Google 5 STAR REVIEW, 17th November 2021


Hi Ben,

Just to let you know that the key rings (R1 bottle opener keyrings) have just arrived. I am extremely pleased with them. Thank you for all your help.

Kind regards

Edna Ogbomo  17th November 2021


Heart Shape Keyrings

Hi Ben,

Brilliant, thanks so much for the quick turnaround! (C1 keyrings)

Best, Lanikai, The Young Vic  14th October 2021 


Hey Ben, Got my keyrings today and I can’t even begin to explain how happy I am with them. My customers are loving them and already asking me to create more with different designs.

Quality is amazing & I’m so glad I chose your company. Look forward to placing another order with you.

Thank you for the excellent service.

Georgia May, May Custom Designs  18th February 2021


One of the best gifts we have ever given 

Denise Wright, 5th January 2021


What fantastic service! They have arrived this morning and already been packed up to send off to my team. Fantastic service and will definitely purchase from you again. Many thanks for all your help.

Hatti Belmonte, Unilever Internation, 3rd September 2020


Your products are spot on and customer service is excellent as usual. Thank you

Stephen Sutherland, Gray & Adams  13th May 2020


Hi Steve, many thanks for this, always pleased with your service.

Geoff Courtnage, 27th April 2020


Received key/fob order tonight and thanks for the good service I had from your staff I wish them all a happy Christmas.

John Smith, 12th December 2019


Dear Ann, Thanks so much for going the extra mile to ensure that I get the key rings at such short notice. This is very much appreciated. 

Florence Issifu,  5th December 2019


“Ann.   Once again thank you .. You’ve been amazing !!" Kindest regards George

George G C Hills, Warwick Baker Estate Agents  28th November 2019


Thanks for contacting me, Wendy. Do keep me on your mailing list as I will SOON need to top up on the 9 cm thin and 8 cm deep coasters. Your products always get great reviews from my regulars - great quality always speaks for itself. I am still in France so I hope you will still be able to ship to me if/when the B thing ever actually happens. Once again, Wendy, thanks for keeping in touch.

Suzie Pearson,  25th October 2019


Hi Ben, Just to let you know that we have received the order, many thanks for the high quality service!

Adrian Dryer, Arwyddion Eagle Signs  24th September 2019


Hello Ann, Thank you so much for exceeding expectations and getting those Keyrings over 3 days early!!

Kind Regards, Dave

Dave George, Longleys Private Hire  6th September 2019


I have been dealing with for a number of years now and cannot speak highly enough of their service. The goods are of a consistent high quality and the delivery is super-quick!  The staff are always contactable and very helpful. I can recommend getting your blank souvenirs from them.

Barbara, Calypso Cards 28th May 2019


Thank you so much for your help today. Hope you have a lovely weekend.

Helen Brooker, Pets As Therapy 5th April 2019


Congratulations on your merger. Will be ordering later in the year.

Paul Sullivan 5th April 2019


Hi Nicola, We were very pleased with the key chains we got from you last time and would like to order some more. 

Sam Wilson, Marlborough Horseboxes  19th February 2019


Hi Ann, Thanks for your help and that explanation. I can't see the other invoice but no worries the one you sent is perfect. I think it's so awesome that I can call a company number and speak to someone who can actually help and get the whole thing sorted in two minutes. Maybe I'll call more often just for the feelgood factor!


Wishing you all the best.  Edward Chontow, Say Sales LLP  February 2019


Hi Ben,  WOW! Tracking shows delivery today.  That’s some quick service.  Thank you all so much for everything! All the best,


Kurt, Masterworks  30th November 2018


Hi Ann, Thanks they (C1 key rings) look great thanks v much for prompt and efficient service!

Regards Phil, Cheshire Netball  21st November 2018


Re; T Shirt shaped keyrings

"Morning Ann, Thank you so much – fabulous service!"

Regards, Liz, Inclusion Centre Manager, Cirencester   26th October 2018


Hi Ann, Just to let you know the keyrings have arrived. Thank you once again for the great service provided.

Marjorie Aldworth, Saint George Catholic College  26th September 2018


Dear Ann & Steve, Keyrings arrived and they are perfect. Brilliant service considering I only ordered yesterday and it’s free delivery! Thanks for your help and patience with all the questions on the phone.

Tracy Motto, 17th August 2018


Good Morning Ann, The key rings were delivered last week, just what was required. Once again thank you and all staff involved for the efficient service. 


Regards, Prem Sharma  6th August 2018


“Hi Ann, Thanks for the update, very rapid service", Kind Regards

Ryan Parker, Parts Manager, ETS Trucks  24th May 2018


Ann, Many thanks for doing this I very much appreciate it,  I have ordered from you before and find these magnets ideal for the wee gifts I intend,  they have kept me going for a while and I didnt realise I had used them up.

My thanks also to “Hannah”? who spoke to me on phone, ‘a wee star!’ extremely helpful and showed excellent  customer courtesy (which can be all too lacking in places sometimes). Well done Plastics Direct, Many thanks 

Mrs Theresa Kerr  14th March 2018



By the way, the jute bags got delivered today! Thanks a million for being so efficient. 

Ibironke Akintaro  22nd February 2018


Hi Ben – thank you! I could not manage without your excellent service!

Barbara Mitchell  20th July 2017


Hi Hannah, They (N1 coasters) look absolutely amazing!! Thank you so so much!! I will most definitely use you guys again. The service has been top class and especially with such short notice!!

Take care, Angela, Romany Reid  17th July 2017


Hi Nicola, Just wanted to drop you a line to say thank you for the key rings, the quality and price are spot on as was the service. 

With thanks, Sara Newson, Director, Newson James Lettings  31st October 2016