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Company History

The BlankKeyrings team 2017

The Blank Key Rings team August 2017 - Steve, Ann, Nicola, Hannah and Ben.

Ad-Options was founded as a private company by Stephen and Ann Ward in 1985. The firm enjoyed over twelve years service as Payphone Advertising contractors to BT Payphones in the North of England, as well as supplying a wide range of printed promotional items, pioneering the use of laser printing and clear acrylic insert products.

The company were early developers of full colour printed business gifts and promotional items, utilising digital printing technology, particularly in the production of low-cost, volume promotions for use by the Taxi, Private Hire and Minicab trades. These still form a large part of the large, active and loyal customer base.

Ad-Options became a Limited company in 1998, with founder Stephen Ward as Managing Director. Online business gift purchasing was offered from 2001 with the launch of More promotional gift websites have followed steadily including promotional golf items for corporate golf days and events at in 2003. was launched in 2006 as a specialist site for people wishing to create their own promotional, souvenir or fund raising products. It is a popular resource for photographers, artists, estate agents, property managers and the motor trade.

2008 saw the introduction of the specialist online design Ad Loop keyring website, followed by in 2009.

In 2010 the company built on the success of the Loop keyrings design website and applied a similar concept to promotional pencils with

Then in 2011 a mouse mat site was added to the online family with which offers the UK's best selling rigid mouse mat, with fabulous colour reproduction and optimised mouse tracking.

Further niche websites have followed with a promotional pen site,, and

The company regularly invests in technology and in 2015 instigated cloud based systems for order processing, customer management and bookkeeping. They also have a database of over 60,000 promotional gifts that they can interrogate and tailor to needs of most marketing campaigns and budgets.

The latest development in July 2016 is the move to new larger premises at Momentum Place, Bamber Bridge PR5 6EF following 27 years based in nearby Leyland. The team of 5 now have a combined experience of over 80 years in the promotional gift industry.

The comapny is actively involved in the local community and supports many charities including The Rosemere Cancer Foundation, St Catherine's Hospice, Galloways Society for the Blind, HeartBeat and Derion House.

Ad-Options Limited. ® Co. No 3247174



Some examples of feedback from our fabulous customers:



Hello Ann, Many thanks for your excellent service, goods ordered on Sunday, stock received Tuesday. 5 star service. 

Kind regards, Peter, Castle Combe Racing Club  



Just wanted to say thanks for the fantastic service I received this week when ordering keyrings. Although the ones I ordered weren't available I was sent a similar key ring to make it in the short delivery time.

Thanks once again, I will definitely recommend!

Emily Youlton, Cambourne VI Form



"Hi Nicola, Many thanks for your email. They (keyrings) have already arrived and been shipped on to our Livery provider. Thanks for the prompt service once again!"

Kind Regards, Simon Taylor, Scot Group Ltd



Many thanks Ben, Excellent service - "we'll be back!".

Thanks and regards, Alistair J McMurdo, Castlebrae Sales & Lettings Ltd



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