Choosing the Right Promo Product: Keyrings, Coasters or Badges?

Choosing the right promotional product can be overwhelming. Between cost, audience appeal, longevity, and functionality, it’s not a one-size-fits-all decision. This guide compares three powerful contenders - keyrings, coasters, and badges - to help you decide what suits your campaign best.

1. Keyrings: Pocket-Sized Billboards

Acrylic keyrings are our most popular choice for a reason. They’re compact, useful, and seen daily - attached to house keys, car keys, or bags. You can customise them with logos, QR codes, contact info, or campaign messages. Use them for events, product launches, fundraisers, or even resale.

Keyrings form the backbone of our Ultimate Guide to Custom Keyrings for a reason - they’re ridiculously effective.

2. Coasters: Stay-On-Table Visibility

Acrylic or glass coasters offer more surface area for design and are perfect for hospitality venues, boardrooms, or as corporate gifts. Think table-top branding with lasting impact. They’re great paired with mugs or drinks-based campaigns. If you want your message seen with every coffee break, coasters win.

3. Badges: Name It and Own It

Insert badges are ideal for networking events, conferences, open days, and schools. Add a person’s name, job title, or group logo. Options include clip-on, magnetic or pin-on styles. They may be temporary in use, but they leave a strong impression and help with professional identity.

Which One Should You Choose?

Think about where and how your item will be used. If it needs to be portable and personal—go keyring. If it’s for the desk, lounge, or dining table - coaster. And if it's for introductions or roles - badges. Still unsure? Our full selection guide can help you dive deeper.