For tradespeople, standing out in a crowded market is essential for success. There is so much noise in the online space, many businesses fight to be heard or simply concede defeat, neglecting traditional physical forms of marketing, such as the humble clear keyring.
Whether you're a plumber, electrician, builder or mechanic, effective marketing and promotion are key to attracting and, more importantly, retaining clients - and therefore growing your business.
In today's competitive landscape, innovative promotional products are a great cost-effective way forward, offering a physical and memorable way to promote your services – and keep your trade at the forefront of your customers’ minds so when they need you, they know how to get in touch.
Clear acrylic promotional products present a unique opportunity for tradespeople to elevate their marketing strategies and leave a lasting reminder with existing and potential customers.
1. Look Professional
Branded promotional products exude professionalism, making them an ideal choice for tradespeople looking to impress clients. Clear acrylic products allow for custom-designs, offers or contact details to be presented in a modern and eye-catching way that positively reflects your brand. The transparent nature of acrylic allows your branding and messaging to take centre stage, ensuring that your promotional materials make a lasting impact on your customers.
Putting time and effort into finding relevant promotional materials also has the benefit of psychologically implying you care about what you do, so your customers can trust you have invested in your business and you are consequently competent and committed to your trade and profession. People are more likely to follow the lead of someone they believe to be an authority on something – and promotional products certainly give that impression.
2. Durability and Longevity
One of the key advantages of clear acrylic promotional products is their durability. Unlike traditional paper or cardboard materials that can easily get damaged or worn out, acrylic products are robust and built to last. This durability ensures that your marketing materials withstand daily use, whether displayed in your office or handed out to clients. By investing in high-quality acrylic products, you can ensure that your brand remains memorable for your target audience for years to come.
3. Versatility in Design
Clear acrylic offers endless possibilities for creative design, allowing tradespeople to customise promotional products to suit their marketing goals. Whether it's showcasing a portfolio of past projects, highlighting special offers, or conveying important contact information, acrylic products provide a visually appealing platform to communicate your message effectively. From custom keyrings and fridge magnets to more commercially minded coasters and mousemats, the versatility of acrylic allows you to create promotional materials that stand out and capture attention – and these particular products can also be put to everyday use, keeping them at the forefront of your customers’ minds.
4. Building Trust and Credibility
Clear acrylic promotional products can help tradespeople build trust and credibility with your customers. By presenting your brand in a professional and polished manner, you demonstrate to clients that you take your business seriously and are committed to delivering high-quality service. Whether it's a sleek business card holder or a custom-designed portfolio display, acrylic products serve as physical reminders of your expertise and reliability, helping to instil confidence in your abilities.
5. Differentiate Your Brand in a Competitive Market
In a competitive market, it's essential for tradespeople to find ways to differentiate themselves from the competition. Clear acrylic promotional products offer a unique opportunity to stand out and leave a lasting impression on potential customers. You can get creative with the design of the insert (or enlist a graphic designer such as JustWrightCreative) to showcase your contact details, services and offers; acrylic products can really help tradespeople showcase their expertise and professionalism in a memorable way.
6. Corporate Responsibility
As sustainability becomes increasingly important to consumers, tradespeople can benefit from choosing sustainable promotional materials. Clear acrylic offers a sustainable alternative to traditional plastics, as it is fully recyclable and can be repurposed for future use. By aligning with environmentally conscious values, venues can appeal to eco-conscious clients and demonstrate their commitment to sustainability.
We would always encourage end users of any of our products to act responsibly and either repurpose or recycle any plastic products where possible. It is important to be pro-active with your messaging around recycling and sustainability.
Our clear acrylic products are UK-manufactured so they have not travelled across the world to reach their end destination with any of our UK-based trade clients.
If you would like to look at some of our sister company’s recycled promotional product range, you can take a look here: https://businessgiftuk.com/product-tag/eco-friendly/
Please note we do offer recycled plastic products and re-openable clear acrylic items, so the inserts can be replaced and the items can be reused. Please get in touch with us if you would like further information about which products can be reused in this way.
Clear acrylic promotional products offer tradespeople a powerful tool to enhance their marketing and promotion efforts. With their professional presentation, durability, versatility in design, and ability to build trust and credibility, acrylic products can help tradespeople stand out in a competitive market and attract more clients. By investing in high-quality acrylic products, you can effectively communicate their brand message and leave a lasting impression on potential customers, ultimately driving business growth and success.
You can view our range of clear plastic keyrings here.
Want more information? Get in touch with a member of our friendly and experienced team today at sales@blankkeyrings.co.uk or call us for a chat on 01772 429110.