How to Use Blank Keyrings in College & Student Marketing

Universities and colleges are hotbeds of energy, creativity, and influence. Brands that break into student spaces can build loyalty early and at scale. But standing out among thousands of flyers and freebies isn’t easy. That’s where blank keyrings come in - they’re small, functional, customisable, and unlike most giveaways, students actually use them.

Why Keyrings Resonate with Students

Promotional keyrings tick every box: they’re budget-friendly for bulk orders, easy to carry, and incredibly adaptable. With double-sided inserts, you can include logos, messages, discount codes, QR links to apps or social pages, and even event reminders.

Top Campaign Ideas

• Freshers’ Fairs: Include acrylic keyrings in welcome packs with links to timetables, union sites, or discount apps.
• Student Club Promotions: Music societies, drama clubs, or activism groups can sell or gift custom designs featuring logos, memes, or inside jokes.
• Student Nights & Events: Bars and promoters can hand out bottle-opener keyrings with branding and QR links to the next event.
• Revision Week Promos: Pair keyrings with rulers or stress balls for campus campaigns during exams. Insert rulers are great for this too.

Real-World Inspiration: Shountrade National School

In a Junior Entrepreneur Programme, students at Shountrade National School in Ireland created custom rulers featuring Irish presidents. With help from BlankKeyrings.co.uk, they scaled from 50 units to 500+, built an assembly line, and even earned national recognition. Read their full story here.

Start Your Campaign

Whether you're a brand targeting campuses or a student organisation looking to spread the word, blank keyrings are a smart, practical promo option. Explore our student promo ideas or check out the Ultimate Guide to Custom Keyrings for planning tips and inspiration.