Every year in September, a large, new, cash happy customer base arrives in towns and cities throughout the country. Moving into new accommodation with parental cash in pocket and generous student loans, the new kids in town are determined to have a good time. They make a significant impact on the local economy and their needs are many and varied. Local businesses have a unique opportunity to create a good first impression and gain new customers for years to come. Make sure your company gets more than its fair share of the new money by making a great initial impact and getting the students attention with a printed ad loop key ring. Giving a custom keyring creates good will at a freshers' fair or on the first visit to your premises. Most new students will be seeking new suppliers straight away and the gift will also last to be a reminder of your services whenever they are ready to buy.